Nick Lieurance

Evaluator
DISC Type : cds

Founder at Everybody's Pet Care

Fort Collins, Colorado, United States

Overview

Nick is a writer and content designer with a unique background in woodworking and software. He specializes in making complex information understandable, with experience at companies like SurveyMonkey and In-Situ Environmental. People hes worked with describe him as fast, responsive, thoughtful, and an integral change-maker.

Outside of his writing career, Nick is a dedicated animal lover. He founded Everybodys Pet Care, a community-focused service in Fort Collins, Colorado. This organization provides affordable and compassionate pet-sitting for underserved populations, including the elderly and people with disabilities, addressing a critical community need.

He once co-developed online woodworking courses with some of the biggest names in the craft.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

UX Content Design
His career focuses on UX writing and content design, where he has driven research initiatives and developed content for major software integrations at companies like SurveyMonkey.
Affordable Pet Care
He founded Everybody's Pet Care, a service designed to provide affordable and reliable pet-sitting to underserved populations in Fort Collins, Colorado.
Technical Communication
As a Program Manager, he developed a technical communication strategy that a distributor called “the best documentation of any manufacturer we work with. ”

Media Appearances

Nick has no verified media appearances

Work History

1-2026
Founder at Everybody's Pet Care
1-2023 - 1-2024
Education Mentor at UX Writing Hub
11-2021 - 4-2025
Content Designer at SurveyMonkey
8-2016 - 11-2021
Program Manager, Technical Communication at In-Situ Environmental
11-2014 - 7-2016
Program Manager, Online Education at F+W

Education

2003 - 2005
Bachelor of Science (B.S.) from Park University
2001 - 2003
Associate of Arts and Sciences (AAS) from Penn Valley Community College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Fort Collins, Colorado, United States Job Level : Leadership Designation : Founder at Everybody's Pet Care
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nick

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nick take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nick

Personality Compatibility


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