Nick Tong in

Nick Tong

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Managing Partner - Media at Mediaplus UK
📍 United Kingdom

Accomplished global media leader at Mediaplus UK with a passion for driving innovation through data and technology. With a BA from UCL, he has led large-scale teams at agencies like UM Worldwide and MediaCom, managing major clients such as adidas and Shell to deliver measurable business growth.

He has publicly argued that the term "digital" in media planning is outdated and should be replaced by a more integrated, audience-first approach to strategy.

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Experience
15 Years
Current Role
Managing Partner - Media
Location
United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Nick cares about

Integrated Media Planning
Authored an article arguing against siloing "digital" media, advocating for a holistic, audience-centric approach to planning and activation.
Data & Analytics
Passionate about leveraging data for innovation and serves as an advisor for the analytics provider Bright Analytics, with hands-on platform experience.
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Career

Work history

9-2025
Managing Partner - Media
Mediaplus UK
5-2025 - 9-2025
Advisor
Bright Analytics
4-2022 - 5-2025
Managing Partner
UM Worldwide
1-2018 - 4-2022
Regional Account Director
MediaCom
1-2014 - 1-2018
Global Digital Director
MediaCom
In the press

Media appearances

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Education
1995 - 1998
BA HONS (2:1)
UCL
Education details unavailable
Oundle
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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