Nick Tong

Enthusiast
DISC Type : i

Managing Partner - Media at Mediaplus UK

United Kingdom

Overview

Accomplished global media leader at Mediaplus UK with a passion for driving innovation through data and technology. With a BA from UCL, he has led large-scale teams at agencies like UM Worldwide and MediaCom, managing major clients such as adidas and Shell to deliver measurable business growth.

He has publicly argued that the term "digital" in media planning is outdated and should be replaced by a more integrated, audience-first approach to strategy.

Personality Overview

Amiable & Agreeable

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Integrated Media Planning
Authored an article arguing against siloing "digital" media, advocating for a holistic, audience-centric approach to planning and activation.
Data & Analytics
Passionate about leveraging data for innovation and serves as an advisor for the analytics provider Bright Analytics, with hands-on platform experience.
Agency Culture
Values agile and collaborative environments with fewer layers and genuine ownership, as highlighted in his reflections on joining the independent agency Mediaplus UK.

Media Appearances

Nick has no verified media appearances

Work History

9-2025
Managing Partner - Media at Mediaplus UK
5-2025 - 9-2025
Advisor at Bright Analytics
4-2022 - 5-2025
Managing Partner at UM Worldwide
1-2018 - 4-2022
Regional Account Director at MediaCom
1-2014 - 1-2018
Global Digital Director at MediaCom

Education

1995 - 1998
BA HONS (2:1) from UCL
Education details unavailable from Oundle

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : N/A Designation : Managing Partner - Media at Mediaplus UK
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Nick

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Nick take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Nick

Personality Compatibility


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