Accomplished global media leader at Mediaplus UK with a passion for driving innovation through data and technology. With a BA from UCL, he has led large-scale teams at agencies like UM Worldwide and MediaCom, managing major clients such as adidas and Shell to deliver measurable business growth.
He has publicly argued that the term "digital" in media planning is outdated and should be replaced by a more integrated, audience-first approach to strategy.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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