Nicky Clark

Commander
DISC Type : D

Agency Client Growth Partner & Advisor at Nicky&Co

Greater Bristol Area, United Kingdom

Overview

Nicky Clark is a Board Advisor who helps independent agency owners achieve predictable growth from existing clients. A former founder, she successfully built, scaled, and sold her employee engagement consultancy, Synergy, to McCann Worldgroup. She holds a certification in Employer Brand Leadership.

Based on her activity, she appears to be an active supporter of the Bristol creative community. She is also passionate about championing women, drawing inspiration from the memory of her late sister-in-law in connection with International Womens Day.

Unique fact: She remembers the exact time she sold her agency after 13 years of building it – 15: 34 on March 10, 2020.

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond better to strong and respectful interactions.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

Agency Client Growth
Her entire current professional focus is on helping independent agencies unlock untapped value and predictable growth from their existing client portfolios.
Founder-to-Exit Journey
She has firsthand experience co-founding, building, and ultimately selling her own successful agency (Synergy) to a major global network, McCann.
Employer Branding
She is certified in Employer Brand Leadership and her previous agency specialized in employee engagement and employer brand consultancy.

Media Appearances

Nicky has no verified media appearances

Work History

4-2025
Agency Client Growth Partner & Advisor at Nicky&Co
9-2006 - 3-2024
Founding Partner, Client Director & Commercial Lead at McCANN Synergy
9-2004 - 9-2006
Senior Account Director/Business Development Lead at Proteus Marketing Communications Ltd
7-1999 - 8-2004
Account Director at Design Central

Education

2015 - 2016
Certified from Employer Branding College
2005 - 2006
Post graduate diploma from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Bristol Area, United Kingdom Job Level : N/A Designation : Agency Client Growth Partner & Advisor at Nicky&Co
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Insights For Selling To Nicky

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicky is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nicky

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Nicky move?

  • If convinced, they can reach decisions quite fast.
  • Can Nicky take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Nicky

Personality Compatibility


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