Nico To Market

Critic
DISC Type : C

Founder at ProntoHQ

France

Overview

Nico To Market is the Founder of ProntoHQ, an AI-powered prospecting tool. He specializes in B2B growth and GTM strategies, with experience teaching growth at Epitech Digital School.

He is passionate about sustainable marketing and leads a community for it in Bordeaux. He also enjoys teaching entrepreneurship to preteens.

Nico has a background in both fullstack development and culinary arts, showcasing a diverse skillset.

Personality Overview

Precise

Information Seeker

Critic

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

B2B Growth Strategies
As Founder of ProntoHQ, Nico focuses on efficient B2B prospecting and outbound strategies, frequently sharing insights on simplifying and scaling growth.
AI in Sales
Nico leverages AI heavily in ProntoHQ for lead qualification and enrichment, and often discusses its application in streamlining sales processes.
Sustainable Marketing
He is the Community Lead for Sustainable Marketing at Marketing Flow and a lecturer on purpose-driven growth, indicating a commitment to ethical business practices.

Media Appearances

Nico has no verified media appearances

Work History

6-2024
Founder at ProntoHQ
9-2022
Growth Purpose Lecturer at Epitech Digital School
3-2021
Co-founder - Freelance Growth B2B at L'Escadrille
10-2022 - 9-2025
Community Lead Bordeaux l Sustainable Marketing at Marketing Flow 🌻
1-2020 - 1-2024
Teacher for Preteen Entrepreneurs at IMT

Education

6-2022 - 6-2023
CAP cuisine from Académie de Paris
2019 - 2019
Bootcamp - Fullstack Dev from The_Hacking_Project

More Information

Social Presence :

Prographics :

Exp : 6 Location : France Job Level : Leadership Designation : Founder at ProntoHQ
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Insights For Selling To Nico

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nico is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Nico

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Nico move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Nico take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Nico

Personality Compatibility


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