Nicola Doherty

Go-getter
DISC Type : d

Director of Communications at City of Edmonton

Greater Edmonton Metropolitan Area, Canada

Overview

Nicola Doherty is the Director of Communications for the Mayor of Edmonton, bringing extensive experience in public relations, marketing, and municipal government. A graduate of the University of Calgary and BCIT, she previously owned Collective Marketing. Colleagues describe her as hardworking, intelligent, and exceptionally organized, with a talent for managing complex details.

Outside of her professional role, Nicola is a dedicated community advocate, particularly for issues concerning working parents and child care. She founded "Entrepreneur Mom Now Edmonton" to support women in business and has authored articles on parenting for national publications. She is a mother to three children.

She was nominated for the national Everyday Political Citizen Award for her tireless advocacy with the provincial government on child care.

Personality Overview

Challenger

Decisive

Self-Confident

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Municipal Communications
As the communications director for the Mayor of Edmonton's office, she leads high-level public relations and strategic messaging for the city's leadership.
Female Entrepreneurship
Founded "Entrepreneur Mom Now Edmonton" and was a nominee for the Alberta Women Entrepreneurs’ Celebration of Achievement award for supporting women in business.
Child Care Advocacy
Recognized with a nomination for the Everyday Political Citizen Award for her dedicated work advocating for improved child care policies.

Media Appearances

Nicola has no verified media appearances

Work History

4-2026
Director of Communications at City of Edmonton
9-2025
Interim Communications Director at City of Edmonton
3-2024 - 10-2025
Communications Advisor at City of Edmonton
9-2022 - 3-2024
Marketing & Communications Manager at Fort Edmonton Foundation
4-2019 - 10-2025
Marketing, Communications and Public Relations at Alberta Open Farm Days

Education

2002 - 2006
Diploma from British Columbia Institute of Technology
1996 - 2000
BA from University of Calgary

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Edmonton Metropolitan Area, Canada Job Level : Mid-senior Designation : Director of Communications at City of Edmonton
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Nicola

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nicola take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Nicola

Personality Compatibility


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