Nicola Elliott

Energizer
DISC Type : I

MD at Single Variety Co

Bristol, England, United Kingdom

Overview

Nicola Elliott is the founder of Single Variety Co, a producer of award-winning fruit preserves and chilli jams. With a Food Science degree from the University of Leeds, she previously developed products for major retailers like Selfridges, Waitrose, and Sainsburys before launching her own brand inspired by a trip to Sri Lanka.

Personality Overview

Informal

Big Picture Person

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Food Product Innovation
Her entire career, from developing products for Waitrose to founding Single Variety Co, is centered on creating unique, high-quality food items with a focus on single-variety ingredients.
Scaling a Business
She has grown her company from making small batches in her kitchen to producing over 5, 000 jars a week, all while maintaining a focus on quality over volume.
Supply Chain Control
She brought manufacturing in-house to ensure product quality and to create more complex recipes that previous partners were unwilling to produce.

Media Appearances

Nicola has no verified media appearances

Work History

5-2016
MD at Single Variety Co
6-2014 - 4-2016
Head of Food at Vital Ingredient
7-2013 - 7-2014
Product Developer at Waitrose
8-2011 - 7-2013
Buyer- Bakery & Dairy at Selfridges
4-2009 - 8-2011
Product Developer- Bakery at Sainsburys Supermarkets Ltd

Education

2002 - 2005
BSc from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 20 Location : Bristol, England, United Kingdom Job Level : N/A Designation : MD at Single Variety Co
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Nicola

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Nicola take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Nicola

Personality Compatibility


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