Nicola Fitzmaurice

Critic
DISC Type : C

Head of UK Marketing at Revive Active

Stockport, England, United Kingdom

Overview

Nicola is a senior marketing professional with proven commercial leadership skills in ecommerce, marketing, and branding. Currently the Head of UK Marketing at Revive Active, she has a track record of driving sales growth and has held director-level roles at companies like Your Dogs Club and Practical Publishing. Colleagues describe her as focused, driven, and strategic.

Outside of her core marketing roles, Nicola shows a keen interest in emerging technologies, having recently completed certifications in Artificial Intelligence. She is actively involved with the running community through her work, developing partnerships and engaging with passionate consumers. She also has an educational background in Law.

She recently completed certifications in "Introduction to Artificial Intelligence" and "Responsible AI, " showcasing a forward-thinking approach to business and marketing.

Personality Overview

ROI Driven

Critic

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Ecommerce Growth
Her career is defined by leadership roles focused on growing ecommerce revenues and managing P&L for online retailers like Your Dog's Club and CraftStash.
Community Marketing
Actively engages with the running community through partnerships and events at Revive Active, highlighting a focus on passion-driven consumer marketing.
Responsible AI
Recently completed certifications in "Introduction to Artificial Intelligence" and "Responsible AI, " indicating an interest in applying emerging technologies to business.

Media Appearances

Nicola has no verified media appearances

Work History

8-2023
Head of UK Marketing at Revive Active
6-2022 - 8-2023
Managing Director at Your Dog's Club
7-2020 - 6-2022
Ecommerce & Marketing Director at Practical Publishing
2-2018 - 7-2020
Head Of Ecommerce at Practical Publishing
10-2014 - 1-2018
Head Of Ecommerce & Marketing at Big Red Group Ltd

Education

1992 - 1995
Law Degree - LLB (Hons) 2:1 from University of Staffordshire
1988 - 1989
National Foundation from Mid-Cheshire Art College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Stockport, England, United Kingdom Job Level : Mid-senior Designation : Head of UK Marketing at Revive Active
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Nicola

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nicola take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nicola

Personality Compatibility


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