Nicola Fox is a Senior Consultant at IGD, specializing in helping food and consumer goods businesses solve complex challenges. With a BA Hons in Marketing, she leverages her background in category management and buying to provide insight-led solutions and turn global retail trends into actionable growth strategies.
Her passion lies in bringing global retail to life for clients. She personally owns and delivers IGD’s Retail Safaris, immersive learning trips to leading European retailers.
Read the full overview →They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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