Nicola Fox

Enthusiast
DISC Type : i

Senior Consultant at IGD

Long Crendon, England, United Kingdom

Overview

Nicola Fox is a Senior Consultant at IGD, specializing in helping food and consumer goods businesses solve complex challenges. With a BA Hons in Marketing, she leverages her background in category management and buying to provide insight-led solutions and turn global retail trends into actionable growth strategies.

Her passion lies in bringing global retail to life for clients. She personally owns and delivers IGD’s Retail Safaris, immersive learning trips to leading European retailers.

Personality Overview

Story Driven

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Global Retail Strategy
Her work involves exploring how retail formats, strategies, and shopper experiences differ across global markets to identify growth opportunities for clients.
Shopper Experience
Leads immersive, experiential "Retail Safaris" across Europe, taking clients into stores to understand the shopper journey and in-store execution firsthand.
Talent in Food Industry
Recently highlighted the importance of attracting new talent and bridging skills gaps within the food and consumer goods workforce.

Media Appearances

Nicola has no verified media appearances

Work History

9-2023
Senior Consultant at IGD
9-2021 - 9-2023
Category Manager - Cake at Booker Group
10-2020 - 9-2021
Grocery Buyer at Booker Group
6-2015 - 10-2020
Range Manager - BWS | Personal Care & Medicines | Baby at Booker Group
6-2014 - 6-2015
Marketing Manager - Telesales Activation at Brakes Group

Education

2004 - 2008
2:1 from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 12 Location : Long Crendon, England, United Kingdom Job Level : Mid-senior Designation : Senior Consultant at IGD
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Nicola

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Nicola take some risk or not?

  • They can take some low-probability risks if needed.

You And Nicola

Personality Compatibility


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