Nicola Fox in

Nicola Fox

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Senior Consultant at IGD
📍 Long Crendon, England, United Kingdom

Nicola Fox is a Senior Consultant at IGD, specializing in helping food and consumer goods businesses solve complex challenges. With a BA Hons in Marketing, she leverages her background in category management and buying to provide insight-led solutions and turn global retail trends into actionable growth strategies.

Her passion lies in bringing global retail to life for clients. She personally owns and delivers IGD’s Retail Safaris, immersive learning trips to leading European retailers.

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Experience
12 Years
Current Role
Senior Consultant
Job Level
Mid-senior
Location
Long Crendon, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Nicola cares about

Global Retail Strategy
Her work involves exploring how retail formats, strategies, and shopper experiences differ across global markets to identify growth opportunities for clients.
Shopper Experience
Leads immersive, experiential "Retail Safaris" across Europe, taking clients into stores to understand the shopper journey and in-store execution firsthand.
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Career

Work history

9-2023
Senior Consultant
IGD
9-2021 - 9-2023
Category Manager - Cake
Booker Group
10-2020 - 9-2021
Grocery Buyer
Booker Group
6-2015 - 10-2020
Range Manager - BWS | Personal Care & Medicines | Baby
Booker Group
6-2014 - 6-2015
Marketing Manager - Telesales Activation
Brakes Group
In the press

Media appearances

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Education
2004 - 2008
2:1
University of Hertfordshire
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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