Nicola Jones

Observer
DISC Type : ci

Chief Financial Officer at Bluebird Care

St Albans, England, United Kingdom

Overview

Nicola Jones is the Chief Financial Officer at Bluebird Care, an experienced finance leader with a background in FP&A, M&A, and commercial finance. A Big 4 trained ACA and an alumna of the University of Staffordshire, she held senior finance roles at Costa Coffee before joining the care sector.

She plays a crucial role in driving the financial performance and providing strategic support across Bluebird Cares extensive national franchise network.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Franchise Network Finance
As CFO of Bluebird Care, a major part of her role involves supporting the financial strategy and performance of their large franchise network.
Care Sector Economics
[Predicted] Working as a key financial leader in the home care industry suggests a strong focus on the economic trends and sustainability of the social care sector.
Commercial Finance
Her background highlights extensive experience in business partnering and using commercial analysis to support strategic decisions and drive growth.

Media Appearances

Nicola has no verified media appearances

Work History

7-2025
Chief Financial Officer at Bluebird Care
12-2023 - 7-2025
Financial Director at Bluebird Care
1-2019 - 11-2023
Finance Manager, Supply Chain at Costa Coffee
4-2017 - 1-2019
Maternity leave at Maternity leave
12-2016 - 3-2017
Interim Senior Finance Manager, Property & Investments at Costa Coffee

Education

2003 - 2006
ACA from Institute of Chartered Accountants in England and Wales
1999 - 2003
BA Hons from University of Staffordshire

More Information

Social Presence :

Prographics :

Exp : N/A Location : St Albans, England, United Kingdom Job Level : N/A Designation : Chief Financial Officer at Bluebird Care
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Nicola

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They like to analyze well and then make their decisions.
  • Can Nicola take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Nicola

Personality Compatibility


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