Sally Sheppard

Go-getter
DISC Type : d

Director of Marketing, Stadium Revenue & Fan Experience (Women's) at Manchester City Football Club

Kingston Upon Thames, England, United Kingdom

Overview

Sally Sheppard is a sports marketing leader focused on elevating womens sports, currently as Director of Marketing, Stadium Revenue & Fan Experience for Manchester City Women. A Loughborough University graduate, she previously drove audience growth at England Rugby. Colleagues describe her as efficient, communicative, and highly organised.

She has a unique track record of leading major marketing initiatives across two top-tier sports, driving fan engagement for both Englands national rugby team and a premier womens football club.

Personality Overview

Fast-Paced

Direct & Candid

Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Women's Sport Growth
A vocal advocate for women's sport, she has led campaigns like 'For the Girls' at England Rugby and now focuses on growing the audience for Manchester City Women.
Fan Engagement
Her career focus involves enhancing the fan experience to build loyal audiences and drive stadium revenue, a key part of her roles at Manchester City and England Rugby.
Legacy & Infrastructure
Passionate about creating lasting impact, she has discussed programs aimed at improving infrastructure and facilities to support future generations of female athletes.

Media Appearances

Sally has no verified media appearances

Work History

2-2026
Director of Marketing, Stadium Revenue & Fan Experience (Women's) at Manchester City Football Club
3-2023 - 1-2026
Head of Consumer Engagement at England Rugby
8-2018 - 3-2023
Senior Campaigns Manager at England Rugby
2-2016 - 8-2018
Marketing Manager at The Football Association
2-2014 - 11-2015
Brand Manager at England Rugby 2015 - Tournament Organisers of Rugby World Cup 2015

Education

2004 - 2007
BSc (Hons) from Loughborough University
1995 - 2001
Education details unavailable from Madeley High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Kingston Upon Thames, England, United Kingdom Job Level : N/A Designation : Director of Marketing, Stadium Revenue & Fan Experience (Women's) at Manchester City Football Club
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Insights For Selling To Sally

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sally is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Sally

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Sally move?

  • Their decision making speed is somewhere in the middle.
  • Can Sally take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Sally

Personality Compatibility


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