Sally Sheppard in

Sally Sheppard

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Director of Marketing, Stadium Revenue & Fan Experience (Women's) at Manchester City Football Club
📍 Kingston Upon Thames, England, United Kingdom

Sally Sheppard is a sports marketing leader focused on elevating womens sports, currently as Director of Marketing, Stadium Revenue & Fan Experience for Manchester City Women. A Loughborough University graduate, she previously drove audience growth at England Rugby. Colleagues describe her as efficient, communicative, and highly organised.

She has a unique track record of leading major marketing initiatives across two top-tier sports, driving fan engagement for both Englands national rugby team and a premier womens football club.

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Current Role
Director of Marketing, Stadium Revenue & Fan Experience (Women's)
Location
Kingston Upon Thames, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sally cares about

Women's Sport Growth
A vocal advocate for women's sport, she has led campaigns like 'For the Girls' at England Rugby and now focuses on growing the audience for Manchester City Women.
Fan Engagement
Her career focus involves enhancing the fan experience to build loyal audiences and drive stadium revenue, a key part of her roles at Manchester City and England Rugby.
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Career

Work history

2-2026
Director of Marketing, Stadium Revenue & Fan Experience (Women's)
Manchester City Football Club
3-2023 - 1-2026
Head of Consumer Engagement
England Rugby
8-2018 - 3-2023
Senior Campaigns Manager
England Rugby
2-2016 - 8-2018
Marketing Manager
The Football Association
2-2014 - 11-2015
Brand Manager
England Rugby 2015 - Tournament Organisers of Rugby World Cup 2015
In the press

Media appearances

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Education
2004 - 2007
BSc (Hons)
Loughborough University
1995 - 2001
Education details unavailable
Madeley High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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