Nicolas McDuff

Pioneer
DISC Type : DIS

Senior Vice-President Global Communications and Marketing at AtkinsRéalis

Montreal, Quebec, Canada

Overview

Nicolas is a senior executive with 30 years of experience in global professional services, specializing in communications, marketing, and strategy. He leads a team of 200 professionals at AtkinsRéalis, where he recently directed their major global rebranding. He is an alumnus of the University of Oxfords Saïd Business School Executive Leadership Program.

Colleagues and direct reports consistently describe him as a sharp, visionary, and strategic leader. He is praised for his ability to foster an environment where his team is motivated to excel and for mentoring employees to achieve success.

He drove the massive rebranding of SNC Lavalin and Atkins to AtkinsRéalis, a project that positively impacted 40, 000 employees and over 5, 000 clients worldwide.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Large-Scale Rebranding
He recently led the complex and successful rebranding of SNC Lavalin and Atkins to AtkinsRéalis, a major project impacting thousands of employees and clients globally.
Growth Through Acquisition
His recent social media activity highlights a focus on strategic growth by welcoming and integrating new companies like C2AE and ADG Engineers into the AtkinsRéalis family.
Strategic Communications
As a trusted advisor to senior leadership, he leverages his expertise in communications and marketing to help drive corporate strategy and navigate complex business issues.

Media Appearances

Nicolas has no verified media appearances

Work History

5-2022
Senior Vice-President Global Communications and Marketing at AtkinsRéalis
9-2019 - 5-2022
Vice President Global Marketing & Communications at CGI
1-2018 - 9-2019
Vice President Global Marketing & Intellectual Property Strategy at CGI
12-2015 - 12-2017
Vice President Strategy & Planning | Canada at CGI
5-2010 - 12-2015
Managing Director - Quebec and Eastern Canada at LexisNexis Canada Inc.

Education

3-2025 - 6-2025
Assises de la gouvernance from Collège des administrateurs de sociétés
2023 - 2023
Executive Leadership Development Program from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 30 Location : Montreal, Quebec, Canada Job Level : N/A Designation : Senior Vice-President Global Communications and Marketing at AtkinsRéalis
URL has been copied!

Insights For Selling To Nicolas

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicolas is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Nicolas

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Nicolas move?

  • They are generally fast movers and can take quick decisions
  • Can Nicolas take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Nicolas

Personality Compatibility


Other AtkinsRéalis Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.