Nicole Lord

Evaluator
DISC Type : cds

Vice President of Merchandising at Now Optics

Delray Beach, Florida, United States

Overview

Nicole has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Nicole has no verified topics they care about

Media Appearances

Nicole has no verified media appearances

Work History

10-2019
Vice President of Merchandising at Now Optics
9-2010 - 9-2019
Sr. Director, Own Brand Development & Management at Office Depot
4-2008 - 9-2010
Director - Vertical Marketing at Kaplan University
3-2004 - 4-2008
Director - Business Development at Daymon Worldwide
Brand Management and Merchandising at Office Depot

Education

Bachelor of Science (BS) from Boston College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Delray Beach, Florida, United States Job Level : Senior Designation : Vice President of Merchandising at Now Optics
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nicole

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nicole take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nicole

Personality Compatibility


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