Nicole Rolstad, MBA, CMP

Initiator
DISC Type : Di

Executive Assistance to CRO, xScale at Equinix

Denver Metropolitan Area, United States

Overview

Nicole is a results-driven business operations and event professional with over 18 years of experience supporting C-suite executives and managing large-scale corporate events. An MBA graduate from Johnson & Wales University, she currently supports the CRO for Equinixs xScale data center division. Colleagues describe her as an invaluable partner, a curious listener, and a true asset to any team.

Outside of her corporate role, Nicole is the founder of Magia Retreats, a boutique agency inspired by her passion for hospitality and magical travel experiences. This venture was created to fulfill a wish from her late father, who was her favorite travel companion. Her community-driven ethos is evident in both her professional and personal pursuits.

Unique fact: Nicole balances a demanding executive support role at a global tech firm while running her own successful bespoke travel and event company.

Personality Overview

Confident

Impact-Oriented

Conviction Driven

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Executive Support
Has extensive experience as a C-suite partner, providing full-spectrum support to presidents and senior VPs at Equinix, managing multi-million dollar budgets and executive communications.
Bespoke Travel
Founded Magia Retreats, a company dedicated to creating customized, luxury travel and event experiences, inspired by her own travels and a promise to her father.
Event Management
Her career began organizing philanthropic and social events in college and grew to include managing large-scale corporate events, such as one for 1, 400 people in the Dominican Republic.

Media Appearances

Nicole has no verified media appearances

Work History

10-2025
Executive Assistance to CRO, xScale at Equinix
9-2022 - 10-2025
Executive Assistant to the President of Americas at Equinix
8-2020 - 9-2022
Executive Assistant to SVP, Core Product Management at Equinix
4-2021
Business Owner at Magia Retreats
8-2019 - 8-2020
Sr. Account Executive at CSI DMC

Education

2006 - 2008
MBA from Johnson & Wales University
2015 - 2015
Impact Denver from Denver Metro Chamber Leadership Foundation

More Information

Social Presence :

Prographics :

Exp : 13 Location : Denver Metropolitan Area, United States Job Level : N/A Designation : Executive Assistance to CRO, xScale at Equinix
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Nicole

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Nicole take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Nicole

Personality Compatibility


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