Nicole Seroff

Questioner
DISC Type : c

VP, Head of Corporate Communications & Executive Office at Bavarian Nordic

Copenhagen Metropolitan Area, Denmark

Overview

Nicole Seroff is the VP, Head of Corporate Communications at Bavarian Nordic, with nearly 20 years of experience in the pharmaceutical and logistics sectors. Educated at Copenhagen Business School, she specializes in transforming communications into a strategic driver during corporate transformations. Her expertise includes executive communications, stakeholder engagement, and reputation management.

She brings a global perspective to her work, having lived, studied, and worked in the US, Spain, and China. Nicole is passionate about the intersection of business, politics, and policy, particularly in high-stakes environments. She actively engages in policy discussions and values clear, proactive communication, especially in fast-moving situations.

Interesting fact: She has engaged in high-level policy advisory meetings with EU executives in Brussels.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Strategic Communications
Focuses on turning communications into a strategic value driver, especially during corporate transformations and crises like takeover attempts.
Public Health Preparedness
Views public preparedness for biothreats as a political priority and a shared responsibility requiring partnership and long-term commitment.
Corporate Transformation
Has extensive experience leading executive and external communications during periods of significant corporate change and strategic shifts.

Media Appearances

Bavarian Nordic creates new communications unit in wake of .... Featured in Medwatch

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Bavarian Nordic Establishes Long-term Incentive Program for Members of Executive Management and Selected Employees. Featured in BioSpace

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Work History

10-2024
VP, Head of Corporate Communications & Executive Office at Bavarian Nordic
10-2023 - 10-2024
Head of Internal, Change & Sustainability communications (interim) at Bavarian Nordic
1-2021 - 3-2023
Director, Head of Communications at DFDS
7-2018 - 1-2021
EVP communications partner, Commercial Strategy & Corporate Affairs at Novo Nordisk
10-2016 - 7-2018
SVP Communications Partner, Global Research at Novo Nordisk

Education

2007 - 2009
Master from Copenhagen Business School
2004 - 2007
Bachelor from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 11 Location : Copenhagen Metropolitan Area, Denmark Job Level : Leadership Designation : VP, Head of Corporate Communications & Executive Office at Bavarian Nordic
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Nicole

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Nicole take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Nicole

Personality Compatibility


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