Niels Kiel

Inquirer
DISC Type : dc

Head of marketing at Q8 Danmark A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Niels is a seasoned marketing leader with over 18 years of experience, currently serving as the Head of Marketing at Q8. His expertise lies in performance marketing, subscription models, and leveraging data and AI for strategic growth. People who have worked with him describe him as professional, good-humored, and approachable, with strong brand-building talent.

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Performance Marketing
Has honed his expertise in performance marketing through data and AI, a key focus in his senior marketing roles.
Subscription Models
Possesses years of experience with subscription-based business models, notably from his time as CMO at car subscription service: Dribe.
Retail Innovation
Celebrates innovative "foodvenience" concepts at Q8, highlighting his interest in evolving the retail and convenience store experience.

Media Appearances

Niels has no verified media appearances

Work History

3-2025
Head of marketing at Q8 Danmark A/S
5-2022 - 3-2025
Chief Marketing Officer at :Dribe
1-2021 - 5-2022
Head of Marketing & Digital Sales at Mannaz | Kurser, uddannelser og konsulentydelser
2-2019 - 1-2021
Head of Marketing, sales and CRM at OiSTER
3-2017 - 2-2019
Head Of Marketing at Berlingske Media

Education

2013 - 2015
HD2 from Copenhagen Business School
Education details unavailable from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of marketing at Q8 Danmark A/S
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Insights For Selling To Niels

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niels is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Niels

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Niels move?

  • Their decision making speed is somewhere in the middle.
  • Can Niels take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Niels

Personality Compatibility


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