Nigel Woods FBCS CITP

Supporter
DISC Type : s

Technical Sales Director at appCURE

Greater Ipswich Area, United Kingdom

Overview

Nigel Woods is the Technical Sales Director at appCURE, specializing in Desktop Virtualization, Cloud Computing, and Application Delivery. A graduate of Brunel University of London and a Fellow of the British Computer Society, he advises IT leaders on desktop transformation. Colleagues describe him as knowledgeable, professional, and passionate.

He is deeply engaged in the professional tech community, frequently participating in and promoting EUC (End-User Computing) forums and events. He is passionate about creating a great atmosphere at these gatherings and actively encourages new and experienced speakers to share their insights and case studies.

Unique fact: He is a Fellow of the British Computer Society (BCS), a prestigious status recognizing his significant contribution and authority in the IT industry.

Personality Overview

Thoughtful In Approach

Procedural

Social Proof Driven

They are unlikely to become strong champions as they don't prefer pushing other people.  Their decisions are defined by the possible value that they can bring to the organization.
 They get along well with all people.

Topics They Care About

End-User Computing
His entire career is dedicated to EUC strategy, advising on virtual desktops, application deployment, and performance monitoring for major vendors and customers.
Application Modernization
A core part of his role at appCURE and previous positions involves evangelizing solutions that automate and rapidly update applications for modern desktop environments.
Tech Community Building
He actively promotes and participates in EUC community events, encouraging knowledge sharing and supporting first-time speakers.

Media Appearances

Nigel has no verified media appearances

Work History

10-2020
Technical Sales Director at appCURE
1-2002
End User Computing Specialist at Woodlands Consultancy Limited
10-2020 - 10-2022
Business Development Manage at Apps2Digital
11-2019 - 10-2020
Apps2Digital - EMEA Business Development Manager - at Flexxible IT®
1-2019 - 11-2019
FSLogix & Windows Virtual Desktop (WVD) EMEA Technical Director at Microsoft

Education

1984 - 1988
BSc(Hons) from Brunel University of London
1982 - 1984
Education details unavailable from Northgate High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Ipswich Area, United Kingdom Job Level : Mid-senior Designation : Technical Sales Director at appCURE
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Insights For Selling To Nigel

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Focus your pitch on the impact that you could help them have on their organization
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nigel is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Nigel

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Nigel move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Nigel take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Nigel

Personality Compatibility


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