Niki Choo

Questioner
DISC Type : c

Growth and Product Sr. Manager at Accenture Song

San Francisco, California, United States

Overview

Niki is a Growth and Product Innovation Sr. Manager at Accenture Song with a background in venture capital at firms like Lobster Capital and LOI Venture. Educated at Harvard and Ivey Business School, she is described by colleagues as detail-oriented, energetic, and insightful, bringing commitment to her projects.

She is the founder of Campsyte, a startup that created outdoor co-working spaces in cities. A passionate advocate for the outdoors, Niki is an ambassador for We Got Next, a non-profit promoting diversity and inclusion in nature. Her interests include skiing, biking, and paddling.

Niki completed a 1, 000+ mile canoe expedition, paddling from the Pacific Ocean in Alaska to the Arctic Ocean.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Product Innovation
Her role at Accenture Song centers on growth and product innovation, building on her experience as an investor and founder.
Venture Investing
Serves as a Principal at Lobster Capital and a Limited Partner at LOI Venture, actively investing in and supporting innovative founders and early-stage companies.
Outdoor Expeditions
She undertook a 1, 000-mile canoe journey from the Pacific to the Arctic, demonstrating a deep commitment to endurance adventures and the wilderness.

Media Appearances

Niki has no verified media appearances

Work History

1-2026
Growth and Product Sr. Manager at Accenture Song
8-2025
Principal at Lobster Capital
10-2023
Member at Operators Guild
1-2022
Limited Partner at LOI Venture
10-2021
Growth and Product Innovation Manager at Accenture Song

Education

2015 - 2016
Master’s Degree from Harvard Graduate School of Education
2006 - 2007
Master of Business Administration (MBA) from Ivey Business School at Western University

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco, California, United States Job Level : Middle Designation : Growth and Product Sr. Manager at Accenture Song
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Insights For Selling To Niki

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niki is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Niki

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Niki move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Niki take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Niki

Personality Compatibility


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