Nikki Fox

Enthusiast
DISC Type : i

Founder & Managing Director at NION LTD

United Kingdom

Overview

Nikki is the Founder and Managing Director of NION PR, an award-winning agency specializing in brands for babies, kids, and families. A graduate of the University of Southampton, her expertise spans crisis communications, media relations, and brand management. Colleagues have described her as efficient and responsive.

Her professional focus on family-oriented brands is complemented by her personal life, having recently welcomed a daughter. She appears to enjoy travel, mentioning a recent business trip to Sweden, and follows content from The Walt Disney Company and Harvard Business Review.

She built her specialized PR agency from the ground up to serve the unique needs of parent, baby, and nursery brands.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Baby & Kids Brands
As the founder of an agency exclusively focused on this niche, she is an expert in the pregnancy, baby, and nursery PR market.
Female Entrepreneurship
She successfully founded and leads her own award-winning PR agency, demonstrating a passion for building a specialized business.
Influencer Marketing
Her agency's strategy heavily involves influencer marketing and celebrity collaborations to ensure client brands gain visibility with key audiences.

Media Appearances

Nikki has no verified media appearances

Work History

7-2020
Founder & Managing Director at NION LTD
10-2017 - 6-2020
Consumer PR Director at Clareville Communications
1-2014 - 6-2020
Account Director at Clareville Communications
7-2010 - 6-2020
Senior Account Manager at Clareville Communications
1-2009 - 8-2010
PR and Media Officer at Starlight Children's Foundation - UK

Education

2003 - 2006
English Literature & Philosophy from University of Southampton
Education details unavailable from Wallington High School for Girls

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Leadership Designation : Founder & Managing Director at NION LTD
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Insights For Selling To Nikki

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nikki is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Nikki

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Nikki move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Nikki take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Nikki

Personality Compatibility


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