Nikki LeBrasseur, PhD

Collaborator
DISC Type : is

Deputy Global Director, Element Scientific Communications at The Weber Shandwick Collective

New York, New York, United States

Overview

Nikki is a healthcare communications strategist with a PhD in genetics from Michigan State University. She leverages her scientific background to lead global communications for healthcare and biotech clients, holding senior roles at dna Communications and The Weber Shandwick Collective.

Her career reflects a deep-seated passion for making complex science accessible, demonstrated by her transition from a research scientist to a science writer and now a public relations leader. This intellectual curiosity drives her professional focus on clear, impactful scientific storytelling.

Unique fact: She successfully pivoted from being a hands-on genetics researcher to becoming a global director in the highly specialized field of scientific communications.

Personality Overview

Good Listener

Appreciative

Consensus Builder

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Biotech Communications
She leads dnaHelix, a specialized service she helped launch to provide scientifically sound and strategically aligned communications programs for biotech companies.
Scientific Storytelling
Her background includes extensive experience as a science writer for publications like the Journal of Cell Biology, translating complex research into engaging narratives.
Team Leadership
Frequently posts about her pride in her team's accomplishments and growth, emphasizing a collaborative and supportive work environment.

Media Appearances

Nikki has no verified media appearances

Work History

12-2024
Deputy Global Director, Element Scientific Communications at The Weber Shandwick Collective
4-2021
EVP, Scientific Communications at dna Communications
10-2014 - 4-2021
SVP, Scientific Communications at dna Communications
1-2011 - 10-2014
Vice President, Scientific Communications at dna Communications
8-2010 - 2-2011
VP, Scientific Communications Manager at Weber Shandwick

Education

9-1991 - 5-1995
BA from University of Pennsylvania
8-1995 - 12-2001
PhD from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York, New York, United States Job Level : Mid-senior Designation : Deputy Global Director, Element Scientific Communications at The Weber Shandwick Collective
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Insights For Selling To Nikki

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • If possible, involve their colleagues in the sales process
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nikki is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Nikki

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Nikki move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Nikki take some risk or not?

  • It is unlikely that they will take many risks.

You And Nikki

Personality Compatibility


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