Nikki McQuaid

Trailblazer
DISC Type : ID

Vice President of Marketing & Communication at BKF Engineers

Santa Rosa, California, United States

Overview

Nikki has no verified overview

Personality Overview

Informal

Assertive

Persuasive

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. They like to keep things under control.

Topics They Care About

Nikki has no verified topics they care about

Media Appearances

Nikki has no verified media appearances

Work History

4-2026
Vice President of Marketing & Communication at BKF Engineers
6-2023 - 4-2026
Director of Marketing at BKF Engineers
8-2022 - 6-2023
Communications and Brand Manager at BKF Engineers
3-2020 - 8-2022
Director of Marketing at West Yost Associates
2-2019 - 2-2020
Director of Marketing at Rincon Consultants, Inc.

Education

1998 - 2003
B.S. from Sonoma State University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Santa Rosa, California, United States Job Level : N/A Designation : Vice President of Marketing & Communication at BKF Engineers
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Insights For Selling To Nikki

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Display high self-confidence and expect them to have a strong personality.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nikki is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Nikki

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Nikki move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Nikki take some risk or not?

  • They can take risks if necessary.

You And Nikki

Personality Compatibility


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