Nilanjan Dhar

Questioner
DISC Type : c

Managing Director at Outland Circle

Bengaluru, Karnataka, India

Overview

Nilanjan Dhar is the Managing Director and Co-Founder of Outland Circle, an agency focused on smart, practical marketing for entrepreneurs. With a degree in Creative Arts, he is described as passionate and self-motivated, helping visionary brands grow through clear, honest communication without the usual fluff.

He is passionate about helping people bring their ideas to life and connect with audiences in meaningful ways. Nilanjan takes a keen interest in the strategies of innovative companies like Tesla, analyzing their marketing approaches and brand narratives as learning opportunities.

Interestingly, he didnt originally set out to build an agency but discovered his path through the power of authentic communication.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Honest Marketing
He emphasizes clear, honest communication and questions agency models that incentivize ad spend over finding organic ways to grow a brand.
D2C Brand Growth
He has created specific offers to help D2C founders in the lifestyle and wellness sectors scale their monthly revenue by building effective systems.
Brand Storytelling
He analyzes significant marketing events, like Tesla's Cybertruck launch, to understand how unexpected moments shape a brand's public narrative.

Media Appearances

Nilanjan has no verified media appearances

Work History

11-2023
Managing Director at Outland Circle
1-2021 - 11-2023
Principal Consultant at Outland Circle
1-2018 - 1-2021
Co-Founder at Outland Circle
12-2016 - 11-2017
Design Consultant at Zamstars Management Services (I) Pvt. Ltd.
8-2016 - 11-2016
Content Marketing - Graphic Designer / Illustrator at Yappily

Education

2012 - 2016
Bachelor of Creative Arts from Srishti Manipal Institute of Art, Design and Technology

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Managing Director at Outland Circle
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Insights For Selling To Nilanjan

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nilanjan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Nilanjan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nilanjan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Nilanjan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Nilanjan

Personality Compatibility


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