Rohit Khandai

Examiner
DISC Type : sc

Head Of Brands & Online Sales at Purplle.com

Mumbai, Maharashtra, India

Overview

Rohit Khandai leads brand development and online sales at Purplle. com for key brands including Carmesi, Juicy Chemistry, and Faces Canada. An alumnus of IIM Lucknow and IIT Kharagpur, his expertise is rooted in prior sales and e-commerce roles at LOreal and FACES Cosmetics, shaping his strategic approach to the beauty market.

He has a keen interest in evolving marketing paradigms and has participated in discussions on the challenges and opportunities in new-age business marketing. He is also passionate about leveraging his professional platform for social good, championing causes that support and empower women.

He spearheaded the creation of a clean, safe, and affordable deodorant for Carmesi, challenging industry norms to launch an innovative product.

Personality Overview

Overcautious

Late Adopter

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Brand & E-commerce
As Head of Brands and Online Sales, he manages strategy for Carmesi and Juicy Chemistry while driving digital sales growth for multiple beauty brands.
Clean Beauty Innovation
He is proud of developing a clean, safe, and effective deodorant for Carmesi, showing a commitment to product innovation and challenging industry standards.
Cause-Based Marketing
He champions social causes, such as raising funds for sexual assault survivors, by integrating them into major brand campaigns like Purplle Women's Week.

Media Appearances

Rohit has no verified media appearances

Work History

1-2026
Head Of Brands & Online Sales at Purplle.com
6-2021 - 1-2026
Head Of Ecommerce at Purplle.com
7-2020 - 5-2021
Head Of Ecommerce at FACES Cosmetics India ltd
7-2018 - 7-2020
Sales Planning at L'Oreal India Pvt. Ltd.
1-2015 - 7-2018
Head of Operations & Category at Purplle.com

Education

2007 - 2009
PGDM from Indian Institute of Management, Lucknow
2003 - 2007
B.Tech from Indian Institute of Technology, Kharagpur

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head Of Brands & Online Sales at Purplle.com
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Insights For Selling To Rohit

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rohit is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Rohit

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Rohit move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Rohit take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Rohit

Personality Compatibility


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