Nina DeSouza

Questioner
DISC Type : c

Head of Policy - British Industrial Competitiveness Scheme (BICS) at Department for Business and Trade

London, England, United Kingdom

Overview

Nina has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Nina has no verified topics they care about

Media Appearances

Nina has no verified media appearances

Work History

7-2025
Head of Policy - British Industrial Competitiveness Scheme (BICS) at Department for Business and Trade
11-2024 - 7-2025
Head of UK Business Framework - Strategic Consultancy Unit at Department for Business and Trade
2-2022 - 11-2024
Head of Export Policy and Strategy at Department for Business and Trade
5-2015 - 10-2017
Relationship Manager at UK Home Office
7-2014 - 5-2015
Portfolio Manager at NHS England

Education

Bachelor of Arts (BA) from University of Leeds
Education details unavailable from King Edward VI Sixth Form College Nuneaton

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Policy - British Industrial Competitiveness Scheme (BICS) at Department for Business and Trade
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Insights For Selling To Nina

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Nina

Personality Compatibility


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