Nina Lomax

Examiner
DISC Type : cs

Head of People & Culture at Electric Square

Greater Brighton and Hove Area, United Kingdom

Overview

Nina Lomax is the Head of People & Culture at Electric Square, where she has been instrumental in scaling the company from 20 to over 300 global employees. A colleague highlighted her passion for helping staff, and she is certified in Mental Health First Aid. She focuses on creating inclusive, supportive, and engaging workplaces.

Nina is a passionate advocate for diversity and inclusion within the gaming industry. She has actively supported mentorship programs for underrepresented groups and believes in building a more inclusive industry for future generations.

She helped grow her studio from its 20th employee to a global team of over 300 people in nearly a decade.

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Scaling Culture
She has direct experience scaling a startup environment, helping to grow Electric Square from 20 to over 300 employees while maintaining its culture.
Diversity in Gaming
Acted as a programme sponsor for BAME in Games (BiG), a mentorship program designed to support diverse talent in the UK games industry.
Employee Wellbeing
Advocates for providing financial guidance to employees as a retention tool and is certified in Mental Health First Aid.

Media Appearances

Nina has no verified media appearances

Work History

4-2023
Head of People & Culture at Electric Square
5-2020 - 3-2023
Human Resources Manager at Electric Square
5-2017 - 5-2020
People and Culture Manager at Electric Square - A Keywords Studio at Electric Square
5-2020 - 7-2022
Human Resources Manager at STUDIO GOBO
9-2016 - 5-2017
People & Culture Manager at IRIS Connect

Education

Nina has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Mid-senior Designation : Head of People & Culture at Electric Square
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Insights For Selling To Nina

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nina is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Nina

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Nina move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Nina take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Nina

Personality Compatibility


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