Nina Reinwand

Pioneer
DISC Type : isd

Senior Social Media & Content Manager at Coty

Würzburg, Bavaria, Germany

Overview

Nina Reinwand is a Senior Social Media & Content Manager at Coty, bringing over eight years of experience in e-commerce and social media strategy within the beauty and FMCG sectors. Educated at Hochschule Hof with an MBA, she drives innovative content strategies for iconic brands like BOSS and Chloé.

Her professional focus lies in turning cultural trends into conversions and building strong online communities. She is actively involved in growing her team, frequently posting about hiring opportunities in social commerce and content, indicating a passion for mentorship and team development.

She champions originality and quality, believing authentic products provide a better experience, encapsulated in her motto: "Original beats copy – every time. "

Personality Overview

Friendly But Fast

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Social Commerce
Her current role focuses on social commerce strategy and she is actively hiring for her team to build what’s next in this space for iconic beauty brands.
Content Strategy
A core part of her current and previous senior roles, she focuses on in-house content production, community building, and creating memorable brand activations.
Brand Authenticity
She posted passionately about the value of original products over copies, emphasizing that creativity, quality, and safety cannot be duplicated.

Media Appearances

Nina has no verified media appearances

Work History

11-2025
Senior Social Media & Content Manager at Coty
1-2024 - 11-2025
Senior E-Commerce Content Manager at Coty
3-2023 - 12-2023
Senior E-Commerce Marketing Managerin at S.OLIVER GROUP
9-2021 - 2-2023
E-Commerce Marketing Managerin at S.OLIVER GROUP
10-2018 - 8-2020
External Lecturer at Hochschule Hof, University of Applied Sciences

Education

10-2015 - 8-2017
Master of Business Administration - MBA from Hochschule Hof, University of Applied Sciences
9-2016 - 1-2017
Semester abroad from Groupe École Supérieure de Commerce de Troyes

More Information

Social Presence :

Prographics :

Exp : 7 Location : Würzburg, Bavaria, Germany Job Level : Middle Designation : Senior Social Media & Content Manager at Coty
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Insights For Selling To Nina

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nina is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Nina

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Nina move?

  • They are generally fast movers and can take quick decisions
  • Can Nina take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Nina

Personality Compatibility


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