Nina Zelanka

Inspirer
DISC Type : id

Strategic Account Executive at GHX

Greater Tampa Bay Area, United States

Overview

Nina Zelanka is a Strategic Account Executive at GHX, specializing in healthcare sales for technology, medical devices, and SaaS solutions. Colleagues describe her as a "natural leader, " "energizing, " and "pro-active. " She holds a Bachelor of Science from Nova Southeastern University and is certified in CEB Challenger Sales.

Outside of her professional life, Nina is deeply involved in the equestrian community. She serves as the Vice President for the Pinellas County Hunter Association, a non-profit organization dedicated to promoting hunter/jumper horse shows and good sportsmanship in her local community.

She has not only served in a leadership role but has also competed and won awards in hunter/jumper events.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Healthcare Technology
Her career focuses on selling capital equipment, SaaS, and pharmacy automation to health systems, IDNs, and GPOs, driving better patient and client outcomes.
Health System Sales
Focuses on building relationships and automating processes for Integrated Delivery Networks (IDNs) and Group Purchasing Organizations (GPOs) to enhance operational efficiency.
Equestrian Sports
Serves as Vice President of the Pinellas County Hunter Association and actively competes in hunter/jumper horse shows, indicating a significant personal passion.

Media Appearances

Nina has no verified media appearances

Work History

9-2022
Strategic Account Executive at GHX
9-2021 - 9-2022
Customer Success Manager at Unite Us
1-2018 - 9-2021
VP Sales & Marketing at PINELLAS COUNTY HUNTER ASSOCIATION INC
8-2015 - 1-2018
Medical Device and Technology Sales Executive at Hospira
5-2013 - 7-2015
Sales Executive Pharmacy Automation and Technology Solutions at AmerisourceBergen

Education

Bachelor of Science from Nova Southeastern University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Tampa Bay Area, United States Job Level : Middle Designation : Strategic Account Executive at GHX
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Insights For Selling To Nina

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nina is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Nina

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Nina move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Nina take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Nina

Personality Compatibility


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