Ninette Kohler

Observer
DISC Type : ic

Vice President MarCom and D2C E-Commerce International at Haworth

Berlin, Berlin, Germany

Overview

Ninette Kohler is the Vice President of MarCom and D2C E-Commerce International at Haworth, where she has built her career for over a decade. She leads international marketing and brand development, drawing on her experience as a former Strategy Director and current lecturer at the University of the Arts Berlin.

She is deeply passionate about her work, frequently celebrating her teams collaborative spirit and their engagement in the global design community. Ninette enjoys connecting with colleagues and industry peers at international events, finding inspiration in shared stories and innovative ideas from around the world.

Unique fact: She has simultaneously held a senior corporate leadership role at Haworth while also serving as a lecturer for the University of the Arts Berlin.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Workspace Innovation
Showcases new collaborative office designs and innovative concepts at major industry events like Milan Design Week and Orgatec.
International Branding
Leads marketing communications for Haworth's International Sector and focuses on visually developing the brand's global presence.
Team Collaboration
Publicly champions her international team as the "best team in the world" and emphasizes connection and inspiration in global kickoffs.

Media Appearances

Ninette has no verified media appearances

Work History

4-2024
Vice President MarCom and D2C E-Commerce International at Haworth
12-2023 - 4-2024
Director Marketing Communications International & E-Commerce at Haworth at Haworth
1-2021 - 4-2024
Director Marketing Communications International at Haworth
10-2017
Lecturer University of the Arts Berlin at Universität der Künste Berlin
6-2015 - 6-2017
Strategy Director at PLEXgroup

Education

Education details unavailable from Universität der Künste Berlin

More Information

Social Presence :

Prographics :

Exp : 25 Location : Berlin, Berlin, Germany Job Level : Senior Designation : Vice President MarCom and D2C E-Commerce International at Haworth
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Insights For Selling To Ninette

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ninette is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Ninette

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ninette move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ninette take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Ninette

Personality Compatibility


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