Nissan Joseph

Commander
DISC Type : D

Chief Executive Officer at Metro Brands Limited

Mumbai, Maharashtra, India

Overview

Nissan Joseph is a results-oriented retail executive with over 22 years of global brand management experience across Asia, Australia, and the US. As CEO of Metro Brands, he leverages his expertise in P&L management, market expansion, and go-to-market strategies. People who have worked with him describe him as visionary, strategic, and focused.

Outside of his executive role, Nissan emphasizes the importance of work-life balance, believing in a "work hard, play hard" philosophy and the need to recharge. He starts his day at 4: 30 AM to clear his emails and prioritizes staying updated by listening to multimedia podcasts on various topics during his commute.

He has received "The 100 Most Influential Retail Leaders Award" from the Asia Retail Congress.

Personality Overview

Decisive

Strong-Willed

Very Quick

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Retail Partnerships
He has driven strategic partnerships with global brands like Foot Locker, Clarks, and Nykaa to expand Metro Brands' portfolio and reach in the Indian market.
Omnichannel Strategy
He believes a successful brand in India requires a strong combination of both offline experience and digital convenience to meet consumer demands at different touchpoints.
Sustainable Retail
He leads initiatives like the Old Discarded Footwear (ODF) program, aiming to drive a circular economy by recycling as many shoes as the company sells.

Media Appearances

Nissan has no verified media appearances

Work History

7-2021
Chief Executive Officer at Metro Brands Limited
3-2020 - 5-2021
Chief Executive Officer at Map Active Philippines
12-2017 - 12-2019
VP, Managing Director, S. Korea, India, South East Asia, at Crocs
9-2016 - 11-2017
VP, Managing Director, Crocs S. Korea at Crocs
4-2013 - 8-2016
Managing Director, GM, Crocs India at Crocs

Education

M.B.A. from Western Sydney University
Economics from Delhi University

More Information

Social Presence :

Prographics :

Exp : 39 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Chief Executive Officer at Metro Brands Limited
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Insights For Selling To Nissan

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nissan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nissan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Nissan move?

  • If convinced, they can reach decisions quite fast.
  • Can Nissan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Nissan

Personality Compatibility


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