Nitin Sharma

Examiner
DISC Type : cs

Marketing Leader India & South Asia - BD Pharma Systems at BD

Gurgaon, Haryana, India

Overview

Nitin Sharma is a results-oriented marketing head with over 16 years of experience in the pharmaceutical sector. Specializing in business strategy and execution, colleagues describe him as creative, dedicated, and possessing a sharp marketing mind. He holds an Executive Education from the Indian Institute of Management Ahmedabad.

His professional interests focus on the intersection of brand perception and profitability. He actively shares insights on strategic brand equity and how building a strong market perception is crucial for success, often more so than the product itself. He is also focused on new methods for drug delivery.

While at a previous company, he was instrumental in transforming a 50 Crore brand into a 100 Crore brand through innovative marketing campaigns and flawless execution.

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Drug Delivery Innovation
He shows a keen interest in advancements for chronic diseases, including biosimilars and wearable injectors, highlighting a focus on next-generation pharmaceutical technology.
Strategic Branding
He believes strong market perception is more critical than product superiority, focusing on building brand equity as a core driver of profitable revenue and long-term success.
Go-to-Market Strategy
His background includes carving out business strategies, driving execution, and managing P&L, showing a deep interest in the entire commercialization process.

Media Appearances

Nitin has no verified media appearances

Work History

1-2022
Marketing Leader India & South Asia - BD Pharma Systems at BD
1-2019 - 12-2021
Senior Manager Marketing at BD
11-2017 - 12-2018
Marketing Manager at BD
4-2015 - 10-2017
Key Account Leader - Business Insights & Analytics at IMS Health
1-2014 - 3-2015
Account Team Leader at IMS Health

Education

2019 - 2019
Executive Education from Indian Institute of Management Ahmedabad
1997 - 2001
B. Pharmacy from KNMIPER

More Information

Social Presence :

Prographics :

Exp : 20 Location : Gurgaon, Haryana, India Job Level : N/A Designation : Marketing Leader India & South Asia - BD Pharma Systems at BD
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Insights For Selling To Nitin

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nitin is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Nitin

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Nitin move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Nitin take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Nitin

Personality Compatibility


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