Noha Mohamed

Questioner
DISC Type : c

Ad Operations & Podcast Production Executive at The Drum

London, England, United Kingdom

Overview

Noha is an experienced marketer and media producer, currently serving as the Ad Operations & Podcast Production Executive at The Drum. A graduate of SOAS University of London, she is also the founder of Falafel Frequencies, a 24/7 online radio station, and has a rich history in radio production and advertising.

As an Egyptian Canadian, she is passionate about amplifying underrepresented voices and exploring the intersection of culture and identity. She aims to create a sense of community and belonging for the South West Asian and North African (SWANA) diaspora through media, challenging stereotypes through storytelling.

Unique fact: Noha was recognized as one of the "Canadian Arab 30 Under 30" for her impactful work.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Podcast & Radio Production
Leads podcast production at The Drum and is the founder of Falafel Frequencies, a 24/7 online radio station. She also successfully re-launched SOAS Radio.
SWANA Diaspora Media
Founded Falafel Frequencies to create a dedicated media voice for the South West Asian & North African diaspora, focusing on identity, culture, and representation.
Cultural Storytelling
Expresses a deep-seated passion for using media to tell nuanced stories that challenge stereotypes and validate the hybrid identities within diasporic communities.

Media Appearances

Noha has no verified media appearances

Work History

10-2024
Ad Operations & Podcast Production Executive at The Drum
1-2024 - 9-2024
Ad Operations Coordinator at The Drum
9-2023
Founder at Falafel Frequencies
1-2024 - 12-2024
Re-founder, President & Station Manager at SOAS Radio
8-2023 - 10-2024
Consultant at Calgary Arabia Radio

Education

9-2023 - 11-2024
Master's degree from SOAS University of London
2020 - 2022
Certificate from University of Toronto School of Continuing Studies

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Junior Designation : Ad Operations & Podcast Production Executive at The Drum
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Insights For Selling To Noha

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Noha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Noha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Noha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Noha take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Noha

Personality Compatibility


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