Nuno Silva

Enigma
DISC Type : dci

Director of Software Engineering at Salsify

Portugal

Overview

Nuno is an engineering leader with over 20 years of experience scaling teams at major companies like Sky and unicorns like Pipedrive and Salsify. He focuses on human-centric leadership to foster trust and autonomy. People who have worked with him often describe him as an excellent mentor, efficient, and reliable.

Outside of his technology career, Nuno is a highly accomplished martial artist, holding a 5th Dan in Taekwondo. This dedication to discipline and personal development is a core part of his character, and he actively supports the local tech community in his home city of Lisbon.

Unique fact: Early in his career, a web game he created, "Orions Belt", won awards for Best Web Game and Best Technology.

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Scaling Engineering Orgs
His career is defined by building and leading engineering teams through high-growth phases at companies like Salsify, Pipedrive, and BOSE.
Human-Centric Leadership
He builds team ecosystems rooted in Trust, Purpose, and Autonomy, emphasizing mentorship to drive happiness and retention.
Commerce & PXM Tech
At Salsify, he leads the Product Experience Management (PXM) Technology & Architecture group, overseeing solutions for e-commerce, marketplaces, and retailers.

Media Appearances

Nuno has no verified media appearances

Work History

1-2026
Director of Software Engineering at Salsify
1-2025
Senior Engineering Manager, Salsify for Retailers at Salsify
1-2024 - 1-2025
Senior Engineering Manager, GDSN at Salsify
11-2019 - 6-2021
Engineering Lead / Hiring Manager at Bose Corporation
8-2018 - 11-2019
Head of Software Engineering / Hiring Manager, Lisbon at Pipedrive

Education

2000 - 2006
Licenciatura from ISEL - Instituto Superior De Engenharia De Lisboa

More Information

Social Presence :

Prographics :

Exp : 11 Location : Portugal Job Level : Mid-senior Designation : Director of Software Engineering at Salsify
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Insights For Selling To Nuno

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nuno is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nuno

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nuno move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nuno take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nuno

Personality Compatibility


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