O'Malley, Erin

Visionary
DISC Type : Ds

Director of Marketing - SYLVANIA at OSRAM Sylvania

Greater Boston, United States

Overview

Erin is an insight-driven marketing leader with extensive experience in both CPG and durable goods for brands like Gillette, Welch Foods, and Colgate-Palmolive. She is currently the Director of Marketing for SYLVANIA at OSRAM. People who have worked with her describe her as a strategic, organized, and best-in-class leader.

She proudly notes that SYLVANIA is the #1 aftermarket automotive lighting brand in the USA and has the only major lighting manufacturing facility in the country.

Personality Overview

Objective Evaluator

Big Vision Person

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Consumer Insights
Her headline is "Consumer Centric/Insight Driven, " and she has a background in reengineering consumer connections departments and uncovering shopper insights for major brands.
Brand Building
Her career has focused on building brand equity for companies like Welch Foods, Kimberly-Clark, and now SYLVANIA, which she promotes as the #1 brand in its category.
Shopper Marketing
She has deep experience leading shopper marketing teams for major clients like Colgate Palmolive and Kimberly-Clark across retailers including Walmart, Target, and Costco.

Media Appearances

O'Malley, has no verified media appearances

Work History

10-2019
Director of Marketing - SYLVANIA at OSRAM Sylvania
2017 - 2019
Account Director/Head of Customer Field Team Experience, SVP at Geometry North America
2013 - 2017
Account Director, VP at Geometry North America
2010 - 2013
Account Director at Geometry North America
2-2008 - 2-2010
Marketing Manager, Consumer Connections at Welch Foods, Inc.

Education

Bachelor of Science - BS from Southern New Hampshire University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director of Marketing - SYLVANIA at OSRAM Sylvania
URL has been copied!

Insights For Selling To O'Malley,

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with O'Malley, is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from O'Malley,

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will O'Malley, move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can O'Malley, take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And O'Malley,

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.