Olga Sánchez alvarez

Sharpshooter
DISC Type : CD

AWS EMEA Partner Marketing Mgr. for Consulting Partners at The Channel Company

Greater Barcelona Metropolitan Area, Spain

Overview

Olga Sánchez Álvarez is a senior marketing and sales professional with over 15 years of experience in the B2B tech industry, specializing in digital transformation and SaaS business models. She has a strong track record managing high-performing teams and developing GTM strategies with major companies like Microsoft and AWS. She holds a Masters in Marketing and Sales from Esade.

Based on her professional focus, Olga is likely passionate about the intersection of technology, business growth, and strategic partnerships. Her work involves building long-term relationships and fostering advocacy within the IT channel, suggesting a collaborative and results-oriented personality.

Colleagues describe her as a talented and tireless worker with exceptional ownership, determination, and a strong service-oriented attitude.

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

IT Channel Growth
Her current role and headline focus on business growth and strategy within the IT channel, specifically for AWS consulting partners.
B2B SaaS Marketing
She has over 15 years of experience in the tech industry, primarily with SaaS business models for companies like Microsoft and Sage.
Generative AI
Recently promoted the World Summit AI, highlighting a focus on how Generative AI can transform business outcomes.

Media Appearances

Olga has no verified media appearances

Work History

11-2024
AWS EMEA Partner Marketing Mgr. for Consulting Partners at The Channel Company
4-2018 - 11-2024
Senior Digital Consultant at INDI marketers
12-2023 - 7-2024
Marketing Program Mgr. | Telefónica Empresas - M365 & Copilot (Certified vendor) at Microsoft Ibérica
5-2022 - 12-2023
Marketing Program Mgr. | Modern Workplace - Microsoft 365 (Certified vendor) at Microsoft Ibérica
10-2019 - 4-2022
Cargo Marketing Program Mgr. | Azure & Business Apps. - Cloud Migration (Certified vendor) at Microsoft Ibérica

Education

2003 - 2004
Master of Marketing and Sales from Esade
1995 - 1998
Business Administration from EAE Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Barcelona Metropolitan Area, Spain Job Level : N/A Designation : AWS EMEA Partner Marketing Mgr. for Consulting Partners at The Channel Company
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Insights For Selling To Olga

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olga is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Olga

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Olga move?

  • They can take decisions very fast if you manage to convince them.
  • Can Olga take some risk or not?

  • The risks don’t matter much to them.

You And Olga

Personality Compatibility


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