Oli Elkington

Questioner
DISC Type : c

Non Executive Director at Ellia Bridal Ltd.

Milton Keynes, England, United Kingdom

Overview

Oli Elkington is the Managing Director of Keith Elkington Transport, a family-run logistics firm specializing in foodservice equipment. He focuses on modernizing the companys fleet and operations through investments in telematics and warehouse management systems. He is certified as a Professional Competence for Transport Managers.

Demonstrating a commitment to community, Oli has previously supported charitable initiatives by providing logistics services at no charge for the Real Junk Food Manchester project. This involved transporting and delivering surplus equipment to help establish a non-profit restaurant.

He uses fleet management technology to create "healthy competition" among drivers to see who can improve their efficiency the fastest.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Logistics Technology
He is actively implementing a new Warehouse Management System (Clarus WMS) and seeking new route optimization software to enhance operational efficiency.
Fleet Modernization
Focuses on maintaining a modern and dependable fleet, recently investing in new trucks and advanced telematics systems like Webfleet OptiDrive 360.
Driver Performance
Emphasizes using technology to provide real-time feedback to drivers, improving efficiency, safety, and fostering a sense of competition to boost performance.

Media Appearances

Keith Elkington Transport embarks on its decarbonisation journey. Featured in Fleetpoint

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Foodservice equipment haulier Keith Elkington Transport is relying on telematics to cut its carbon footprint after ruling out electric vehicles due to the weight of its freight. Featured in Motor Transport

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Work History

9-2019 - 9-2023
Non Executive Director at Ellia Bridal Ltd.
5-2015
Managing Director at Keith Elkington Transport
1-2006 - 5-2015
Operations Director at Keith Elkington Transport

Education

Oli has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Milton Keynes, England, United Kingdom Job Level : Mid-senior Designation : Non Executive Director at Ellia Bridal Ltd.
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Insights For Selling To Oli

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oli is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Oli

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Oli move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Oli take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Oli

Personality Compatibility


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