Olivier Blétry Martinez

Questioner
DISC Type : c

Global Head of Visual | E-Merchandising & In-store Experience at Mars

Paris, Île-de-France, France

Overview

Olivier Blétry Martinez is the Global Head of Visual, E-Merchandising & In-store Experience at Mars. He focuses on defining omni-channel merchandising strategies and deploying innovative retail concepts for brands like Royal Canin. His career is rooted in the beauty industry with roles at Coty and YSL, and he is a graduate of ESSEC Business School.

He is passionate about fostering a multicultural, inclusive, and benevolent team environment. Olivier is also a politically engaged individual who is willing to publicly voice strong opinions on French social and political matters that he believes are fundamental to the republic.

He led the retail design and visual merchandising for the new Royal Canin concept store in the Le Marais district of Paris.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Phygital Retail
Drives the integration of digital tools within physical stores to create advanced and engaging shopping experiences, as seen in recent Royal Canin projects.
Omni-channel Experience
Focuses on developing a consistent and premium brand experience across both online (e-merchandising) and offline (in-store) customer touchpoints.
Brand Storytelling
Creates immersive retail environments with a distinct narrative, such as the Paris-themed Royal Canin concept store designed to feel like home.

Media Appearances

Olivier Blétry Martinez - Global Head of Visual | E-Merchandising & In-store Experience at Mars | The Org. Featured in The Org

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Work History

5-2017
Global Head of Visual | E-Merchandising & In-store Experience at Mars
5-2015 - 5-2017
International Retail Design & Permanent Visual Merchandising Director at Coty Inc.
1-2011 - 5-2015
International Cosmetics Merchandising Director at Coty Inc.
2008 - 2-2011
International Cosmetics Merchandising Manager at Coty Inc.
1-2004 - 1-2008
Chef de Projet Merchandising at YSl beaute

Education

2007 - 2009
MASTER from ESSEC Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Paris, Île-de-France, France Job Level : Mid-senior Designation : Global Head of Visual | E-Merchandising & In-store Experience at Mars
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Insights For Selling To Olivier

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olivier is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Olivier

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Olivier move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Olivier take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Olivier

Personality Compatibility


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