Orla Peters in

Orla Peters

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Head of Brand and Content at Canada Life
📍 St Ives, England, United Kingdom

Orla is a senior-level strategic marketing specialist and the Head of Brand and Content at Canada Life. With deep experience in the financial sector at companies like Aviva, she focuses on using customer insight to deliver commercially-focused outcomes. Colleagues praise her as dedicated, knowledgeable, and a terrific team-player.

While at Friends Life UK, she supported a campaign that achieved a record Net Promoter Score of +32 for the business.

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Experience
35 Years
Current Role
Head of Brand and Content
Job Level
Mid-senior
Location
St Ives, England, United Kingdom
Personality Overview

How Orla shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Orla cares about

Brand & Content Strategy
Her current role is Head of Brand and Content, building on years of senior marketing leadership focused on brand development and communications.
Customer-Centric Marketing
States that customer insight is at the heart of her approach and crucial to developing strategies that resonate and drive results.
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Career

Work history

6-2024
Head of Brand and Content
Canada Life
10-2023 - 6-2024
Sustainability & Content Lead
Canada Life
6-2022 - 6-2024
Freelance Marketing Leader
Orla Peters
2016 - 6-2022
Senior Marketing Lead
Aviva
10-2014 - 6-2015
Senior Marketing Professional (contract)
Friends Life UK
In the press

Media appearances

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Education

Orla has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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