Orlando Gadea Ros

Visionary
DISC Type : Ds

Global VP Digital & Customer Experience at Fluidra

Miami-Fort Lauderdale Area, United States

Overview

Orlando Gadea Ros is the Global VP of Digital & CX at Fluidra, where he leads digital transformation and customer experience innovation. With over 18 years of experience at major companies like Stanley Black & Decker, he specializes in IoT and turning technology into commercial success. Colleagues describe him as innovative, creative, and highly knowledgeable in marketing and technology.

Outside of his executive role, Orlando is passionate about sharing the lessons he has learned throughout his career. He is a published thought leader and has spoken at industry events, drawing on personal anecdotes, like learning from his six-year-old son, to illustrate complex business strategies and the importance of fresh perspectives in digital innovation.

As an entrepreneur, his agency was recognized by Google as a Top Performing Agency in Pay Per Click for two consecutive years.

Personality Overview

Objective Evaluator

Early Adopter

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Digital Transformation
His entire career is focused on leading digital strategy and transformation, emphasizing the gap between technology implementation and commercial adoption.
IoT & Connected Pools
A core part of his strategy at Fluidra is shifting the pool industry from equipment sales to connected IoT ecosystems, a frequent topic in his recent posts.
AI in Customer Experience
He was a featured speaker at the Product Support Summit on building the case for AI and has discussed using GenAI to create personalized customer interactions.

Media Appearances

Expertos reunidos por La Vanguardia y Fluidra analizan cómo la conectividad y la IA impactan en la industria y redefinen la experiencia de usuario. Featured in La Vanguardia

See Now

Work History

12-2024
Global VP Digital & Customer Experience at Fluidra
3-2020 - 3-2025
Global VP Customer Experience Transformation at Stanley Black & Decker, Inc.
7-2017 - 3-2020
Business Innovation Director at Stanley Black & Decker, Inc.
11-2014 - 12-2016
Vice President at 123 Patient Portal
3-2013 - 7-2017
VP Digital Transformation & Marketing Technologies at I-PUBLICITY LLC

Education

2001 - 2006
BS from Universidad Técnica Privada de Santa Cruz
6-2025 - 10-2025
Leading Digital Transformation from London Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Miami-Fort Lauderdale Area, United States Job Level : Senior Designation : Global VP Digital & Customer Experience at Fluidra
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Insights For Selling To Orlando

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Orlando is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Orlando

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Orlando move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Orlando take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Orlando

Personality Compatibility


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