Orlando Osorio

Evaluator
DISC Type : SDC

CEO & Founder, Growth Advisor at Meaningful | Growth & Webflow Agency

Mexico City, Mexico

Overview

Orlando Osorio is a growth marketing expert and the CEO & Co-Founder of Meaningful, a Growth & Webflow Agency. He specializes in scaling tech companies and startups through data-driven SEO, content strategy, and experimentation. Educated in Production Engineering, people who have worked with him describe him as helpful, friendly, and a visionary leader.

Orlando is a promoter of healthy work cultures and habits. In his personal writing, he has explored topics like therapy, mental health, and personal growth, sharing his own experiences with overcoming anxiety and burnout to rebuild his life.

He is the host of the "Accionables" podcast, where he interviews tech founders, VCs, and other industry professionals.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Startup Growth
As a founder, angel investor, and mentor for Endeavor and 500 Startups, he is deeply involved in helping startups scale from early stages to unicorn status.
Data-Driven Marketing
He emphasizes an experiment-led approach, focusing on analytics, CRO, and advanced tracking to optimize funnels and make marketing decisions based on data.
SEO & AI
A core part of his agency's services, he focuses on optimizing visibility across search engines and LLMs like ChatGPT and Perplexity.

Media Appearances

Orlando has no verified media appearances

Work History

5-2021
CEO & Founder, Growth Advisor at Meaningful | Growth & Webflow Agency
5-2021
Fractional CMO | Fractional Chief Marketing Officer at Meaningful | Growth & Webflow Agency
5-2021
Head of Growth at Meaningful | Growth & Webflow Agency
1-2025
Building at Supervisible | Resource & Capacity Planning
1-2025
Startup Mentor at Endeavor México

Education

9-2020 - 11-2020
Growth Series from Reforge
2005 - 2010
Production Engineering from Universidad Metropolitana (VE)

More Information

Social Presence :

Prographics :

Exp : 4 Location : Mexico City, Mexico Job Level : Leadership Designation : CEO & Founder, Growth Advisor at Meaningful | Growth & Webflow Agency
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Insights For Selling To Orlando

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Orlando is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Orlando

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Orlando move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Orlando take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Orlando

Personality Compatibility


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