Shaz Yousaf (Shezreah)

Captain
DISC Type : DS

Marketing Partner at Roche

London Area, United Kingdom

Overview

Shaz Yousaf is a digitally-focused Oncology Marketing Partner at Roche, responsible for driving significant gains in customer engagement and digital maturity for the UK Breast Cancer portfolio. She holds a Bachelor of Science from the University of Brighton and is described by colleagues as creative, proactive, and diligent.

Outside of her professional role, Shaz is dedicated to philanthropy, actively fundraising for charities that provide sustainable water solutions and support education and orphanages in Pakistan. She is passionate about using her platform to contribute to vulnerable communities globally.

She was a featured guest on the "Behind the Breakthrough" podcast, a collaboration between Roche and the social mobility organization Zero Gravity.

Personality Overview

Planner & Achiever

Long-Term Thinker

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Oncology Marketing
Her current role is Oncology Marketing Partner at Roche, and she has written about her philosophy that oncology marketing is about serving, not just selling.
Digital Engagement
Drove significant year-on-year uplifts in digital coverage (75% increase) and customer engagement (61% increase) through her UK Breast Digital Campaign approach.
Charitable Fundraising
Actively raises funds for 'Water for Life' projects in Pakistan, aiming to create sustainable solutions for vulnerable communities.

Media Appearances

Shaz has no verified media appearances

Work History

5-2024
Marketing Partner at Roche
5-2023 - 5-2024
Key Account Manager - Breast & Gynecological Malignancies at MSD in the UK
11-2022 - 5-2024
Early Talent Forum Co-Lead at MSD in the UK
9-2022 - 5-2024
Associate Specialist Brand and Customer Manager - Oncology at MSD
8-2021 - 7-2022
Student Ambassador at University of Brighton

Education

2018 - 2022
Bachelor of Science BSc with year in industry from University of Brighton
2016 - 2018
Education details unavailable from Godalming College

More Information

Social Presence :

Prographics :

Exp : 5 Location : London Area, United Kingdom Job Level : N/A Designation : Marketing Partner at Roche
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Insights For Selling To Shaz

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shaz is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Shaz

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Shaz move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Shaz take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Shaz

Personality Compatibility


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