Owen Tingle

Questioner
DISC Type : c

Director, Creative at Lenovo

Cary, North Carolina, United States

Overview

Owen Tingle is the Director of Global Creative at Lenovo, leading the worldwide brand team. His distinguished career includes roles as Group Creative Director at McKinney, where he developed campaigns for major brands like ESPN, Samsung, and Audi. He is a highly decorated creative, with honors from Cannes, The One Show, and the Webbys.

Outside of his professional work, Owen identifies as a father and a doodler, suggesting a deep appreciation for family and the foundational art of sketching. He shows a keen interest in Formula 1, expressing excitement for the races and pride in his teams contributions to the events.

He led the creation of an innovative, kiss-activated Formula 1 trophy that illuminates in the winning drivers national colors.

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Creative Technology
Led the creation of F1 trophies embedded with sensors and lighting technology, blending tradition with modern innovation.
Brand Storytelling
His work focuses on creating compelling brand narratives for Lenovo on a global scale, exemplified by the F1 Grand Prix projects.
Formula 1
He is professionally involved with and personally follows Formula 1, posting about watching the Japan and Chinese Grand Prix races.

Media Appearances

Owen has no verified media appearances

Work History

3-2019
Director, Creative at Lenovo
1-2014
Group Creative Director at McKinney
1-2005 - 12-2013
Associate Creative Director at McKinney
1-1996 - 2001
Relocation Specialist at Tingle Moving Service

Education

2001 - 2004
Education details unavailable from The Creative Circus
1998 - 2001
Bachelor's Degree from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 26 Location : Cary, North Carolina, United States Job Level : Mid-senior Designation : Director, Creative at Lenovo
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Insights For Selling To Owen

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Owen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Owen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Owen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Owen take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Owen

Personality Compatibility


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