Pablo Serrano

Observer
DISC Type : ic

Senior Program Manager at Microsoft

Austin, Texas Metropolitan Area, United States

Overview

Pablo is a business-savvy product manager and entrepreneur with an MBA from the UW Foster School of Business. He has a strong record of delivering both hardware and software products in agile environments. Colleagues describe him as highly committed, talented, smart, and an expert in his field.

He has a keen interest in effective communication, recently completing a course in "Storytelling for Business Video. " This suggests a passion for using creative mediums like video production to convey powerful business messages and connect with audiences in a more engaging way.

His unique talent lies in his ability to straddle and connect the worlds of engineering and marketing, translating technical features into powerful value propositions.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Product Evangelism
Experienced in collaborating with internal and external partners to build support and excitement for new products and releases.
Hardware & Software Products
His career at Microsoft focused on the Windows partner and PC ecosystem, delivering both hardware-compatible programs and software services.
Intelligent Applications
As Director of Product Marketing at Dato, he focused on accelerating the creation of applications built with machine learning.

Media Appearances

Pablo has no verified media appearances

Work History

6-2016 - 10-2020
Senior Program Manager at Microsoft
10-2015 - 2-2016
Director of Product Marketing at Dato
7-2013 - 9-2015
Senior Product Manager at IMS Health | Appature
8-2011 - 7-2013
Program Manager at Microsoft
10-2009 - 8-2011
Program Manager at Microsoft

Education

2011 - 2012
Master of Business Administration (MBA) from UW Foster School of Business
2001 - 2006
ISI from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 14 Location : Austin, Texas Metropolitan Area, United States Job Level : N/A Designation : Senior Program Manager at Microsoft
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Insights For Selling To Pablo

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pablo is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Pablo

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Pablo move?

  • They like to analyze well and then make their decisions.
  • Can Pablo take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Pablo

Personality Compatibility


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