Paloma Río Morán

Inquirer
DISC Type : cd

Subdirectora de Marketing y Experiencia at Zurich Insurance

Mexico City Metropolitan Area

Overview

Paloma Río Morán is the Deputy Director of Marketing and Experience at Zurich Insurance, specializing in brand growth and customer-centric strategies. A graduate of Universidad Anáhuac with a recent diploma from Northwesterns Kellogg School of Management, she focuses on transforming marketing into measurable business value through data-driven campaigns.

She is passionate about creating marketing with a human impact, championing initiatives that connect brands with memorable experiences and recognize inspiring women. Paloma believes in using marketing to create spaces for connection and recognition, going beyond purely commercial goals to foster genuine collaboration and build strong teams.

Unique Fact: She was recognized by Marketers by Adlatina as one of the top marketing professionals in Mexicos insurance industry.

Personality Overview

Judgemental

Upfront

Demanding

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Customer Experience
Her current role focuses on designing customer experiences and optimizing client and intermediary journeys to elevate loyalty and service at Zurich Insurance.
Strategic Marketing
She views marketing as a core business function, not just communication, that serves as a lever for growth, reputation, and loyalty when managed with strategic vision.
Brand Value
She specializes in implementing strategies to identify key audiences, boost brand value, and drive conversion, turning brand equity into tangible business results.

Media Appearances

Paloma has no verified media appearances

Work History

9-2024
Subdirectora de Marketing y Experiencia at Zurich Insurance
9-2022 - 8-2024
Subdirectora de Marketing y Posicionamiento at Zurich Insurance
8-2020 - 9-2022
Gerente de comunicación, capacitación, incentivos y venta digital at BNP Paribas Cardif
12-2019 - 4-2020
Gerente de comunicación e imagen de producto at Mumuso Mexico
5-2019 - 12-2019
Marketing Manager at Mumuso Mexico

Education

12-2025 - 2-2026
Diploma of Education from Northwestern University - Kellogg School of Management
2020 - 2022
Maestría from Universidad Anáhuac

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Subdirectora de Marketing y Experiencia at Zurich Insurance
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Insights For Selling To Paloma

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paloma is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Paloma

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Paloma move?

  • Their decision making speed is somewhere in the middle.
  • Can Paloma take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Paloma

Personality Compatibility


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