Paloma Río Morán in

Paloma Río Morán

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Subdirectora de Marketing y Experiencia at Zurich Insurance
📍 Mexico City Metropolitan Area

Paloma Río Morán is the Deputy Director of Marketing and Experience at Zurich Insurance, specializing in brand growth and customer-centric strategies. A graduate of Universidad Anáhuac with a recent diploma from Northwesterns Kellogg School of Management, she focuses on transforming marketing into measurable business value through data-driven campaigns.

She is passionate about creating marketing with a human impact, championing initiatives that connect brands with memorable experiences and recognize inspiring women. Paloma believes in using marketing to create spaces for connection and recognition, going beyond purely commercial goals to foster genuine collaboration and build strong teams.

Unique Fact: She was recognized by Marketers by Adlatina as one of the top marketing professionals in Mexicos insurance industry.

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Experience
13 Years
Current Role
Subdirectora de Marketing y Experiencia
Location
Mexico City Metropolitan Area
Personality Overview

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Decision Approach
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Priorities

Topics Paloma cares about

Customer Experience
Her current role focuses on designing customer experiences and optimizing client and intermediary journeys to elevate loyalty and service at Zurich Insurance.
Strategic Marketing
She views marketing as a core business function, not just communication, that serves as a lever for growth, reputation, and loyalty when managed with strategic vision.
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Career

Work history

9-2024
Subdirectora de Marketing y Experiencia
Zurich Insurance
9-2022 - 8-2024
Subdirectora de Marketing y Posicionamiento
Zurich Insurance
8-2020 - 9-2022
Gerente de comunicación, capacitación, incentivos y venta digital
BNP Paribas Cardif
12-2019 - 4-2020
Gerente de comunicación e imagen de producto
Mumuso Mexico
5-2019 - 12-2019
Marketing Manager
Mumuso Mexico
In the press

Media appearances

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Education
12-2025 - 2-2026
Diploma of Education
Northwestern University - Kellogg School of Management
2020 - 2022
Maestría
Universidad Anáhuac
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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