Jasmine Creer is an Assistant Buyer in the Technology department at Harrods, managing brands like Apple, Leica, and Bang & Olufsen. A graduate of Falmouth University with a degree in Fashion Buying & Merchandising, she possesses strong data-analysis skills and prior experience at Fenwick and Harvey Nichols Kuwait.
Jasmine has a keen interest in the intersection of fashion and technology, exploring how emerging tech can reshape the customer experience. Her academic work focused on the future of retail, indicating a passion for innovation and forward-thinking trends within the industry.
Her university final project was a detailed guide for retailers on navigating the Metaverse and digital fashion.
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