Paola Duran

Sharpshooter
DISC Type : CD

Advisor at TEDxLaFloresta

Quito Metropolitan Area, Ecuador

Overview

Paola Durán is the Director of PDN Social Selling, helping B2B companies in Latin America generate leads and enhance their digital reputation. A former mechanical engineer with an MBA, she is a LinkedIn TOP VOICE and one of the few experts officially certified by LinkedIn as a Sales Navigator trainer in the region.

Outside of her professional life, Paola is a mother and entrepreneur who enjoys reading in English. She is an avid podcast listener, with interests ranging from personal development to crime series. Her daily routine is grounded in her family, starting and ending her days with her children.

Before becoming a leading LinkedIn expert, she was a mechanical engineer, describing herself as a "mechanic converted into a marketer. "

Personality Overview

Fast But Analytical

Thorough Evaluator

ROI Driven

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

B2B Social Selling
Her entire business is built around training B2B teams in Latin America to use LinkedIn for lead generation and building digital prestige, a topic she frequently discusses as a speaker.
Executive Branding
She helps directors and C-level executives position themselves as thought leaders, leveraging personal branding to build trust and attract opportunities for their organizations.
Entrepreneurial Stories
Hosts "El Poder de Mi Visión, " a podcast where she interviews entrepreneurs to share their success stories and help listeners overcome professional barriers.

Media Appearances

Paola has no verified media appearances

Work History

9-2020 - 9-2023
Advisor at TEDxLaFloresta
7-2018 - 7-2023
Speaker | LinkedIn para Negocios at Mashable Social Media Day Ecuador
10-2017
Directora at PDN | Social Selling y Sales Navigator Empresarial
5-2017 - 5-2022
Mentora at IMPAQTO
10-2016 - 8-2022
Colaboradora de artículos / Especialista en LinkedIn / Linkedin Specialist at Cat. Económica

Education

2007 - 2007
Certification from IAE Business School
2006 - 2008
MBA from IDE Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Quito Metropolitan Area, Ecuador Job Level : N/A Designation : Advisor at TEDxLaFloresta
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Insights For Selling To Paola

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paola is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Paola

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Paola move?

  • If convinced, they can reach decisions quite fast.
  • Can Paola take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Paola

Personality Compatibility


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