Alexander Brandl

Inquirer
DISC Type : cd

Marketing Director Software & Digital at Schneider Electric at Schneider Electric

Frankfurt Rhine-Main Metropolitan Area, Germany

Overview

As Marketing Director for Motion Control Software at Schneider Electric, Alexander leads his team in delivering future-proof solutions for industrial automation. He leverages his background in industrial engineering from Technische Universität Darmstadt and user experience design to drive digital transformation for machine builders, translating market trends into high-impact product strategies.

Alexander shows a keen interest in the evolution of technology, particularly in areas like robotics and the Internet of Things. He follows how advancements in intelligent systems and edge computing are creating new opportunities and efficiencies, reflecting a passion that aligns closely with his professional focus on innovation.

He has a unique focus on creating cohesive solutions by combining software and hardware to deliver measurable customer and business value.

Personality Overview

Upfront

Judgemental

ROI Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Digital Transformation
His role is centered on empowering machine builders and industrial users to thrive in the ongoing digital transformation of their industry.
Motion Control Software
He leads the product management and marketing strategy for Schneider Electric's next-generation software in this specific domain.
User-Centric Design
With a foundation in user experience design, he ensures that product decisions are centered around usability and value creation for the customer.

Media Appearances

Alexander has no verified media appearances

Work History

2-2022
Marketing Director Software & Digital at Schneider Electric at Schneider Electric
9-2020 - 2-2022
Future Offer Manager Motion at Schneider Electric
9-2019 - 9-2020
Future Offer Marketing Director at Schneider Electric
4-2017 - 9-2019
Chief Product Owner System & Software at Schneider Electric
3-2011 - 3-2017
Upstream Marketing Manager Engineering Tools at Schneider Electric

Education

1994 - 2000
Dipl.-Ing. from Technische Universität Darmstadt

More Information

Social Presence :

Prographics :

Exp : 24 Location : Frankfurt Rhine-Main Metropolitan Area, Germany Job Level : Mid-senior Designation : Marketing Director Software & Digital at Schneider Electric at Schneider Electric
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Insights For Selling To Alexander

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexander is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Alexander

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alexander move?

  • Their decision making speed is somewhere in the middle.
  • Can Alexander take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Alexander

Personality Compatibility


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