Parichay Bapna

Galvanizer
DISC Type : Id

Sales Director at Cognizant

Singapore

Overview

Parichay Bapna is the Sales Director for Cognizants ServiceNow Business Group in the ASEAN region. He is a certified ServiceNow specialist who has progressed from technical consulting to sales leadership, focusing on large-scale transformations. Colleagues have described him as a highly skilled "ServiceNow guru" and "Mr. Dependable. "

During a major project, his team developed a saying for his reliability: “Parichay is here no fear. ”

Personality Overview

Persuader

Trusting

People-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They will bat for you if they come to believe in you.

Topics They Care About

ServiceNow Transformation
His entire career focuses on enabling large-scale ServiceNow transformations for enterprise clients, from technical consulting to his current sales director role.
AI in Workflows
He has recently posted about Cognizant's growing strength in "ServiceNow Agentic workflows" and building an "AI-powered ecosystem" for customers.
ASEAN Market Growth
As the ASEAN Sales Leader, he is actively expanding his team in the region, including hiring for sales and consulting roles in Singapore.

Media Appearances

Parichay has no verified media appearances

Work History

8-2025
Sales Director at Cognizant
11-2024 - 8-2025
Director, Client Success at Cognizant
7-2024 - 11-2024
Director, Client Success | Sales at Thirdera
4-2023 - 7-2024
Director, Solution Consulting at Thirdera
10-2021 - 4-2023
Pre-sales Solutions Consultant at Thirdera

Education

2005 - 2009
Bachelor of Engineering - BE from University of Rajasthan

More Information

Social Presence :

Prographics :

Exp : 6 Location : Singapore Job Level : Mid-senior Designation : Sales Director at Cognizant
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Insights For Selling To Parichay

During A Call Or A Meeting

DO's

  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • Talk about other customers and how they have derived value from your product

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Parichay is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Parichay

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Parichay move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Parichay take some risk or not?

  • They can take risks if necessary.

You And Parichay

Personality Compatibility


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