Patricia Leka

Judge
DISC Type : Dc

Regional Director, Enterprise Sales LATAM at Udemy

São Paulo, São Paulo, Brazil

Overview

Patricia Leka is a sales leader with over 25 years of experience in technology and advertising, currently serving as the Regional Director for Enterprise Sales in LATAM at Udemy. She previously spent a decade at LinkedIn in various sales management roles. Colleagues describe her as pragmatic, driven, and a phenomenal team player.

Passionate about education, Patricia works as a guest lecturer at both CENP and ESPM, where she teaches B2B marketing strategies. Her professional interests include major technology and entertainment companies like Microsoft and The Walt Disney Company, reflecting a focus on innovation and market leadership.

She won the "Sales Leader of the Year – LATAM" award just eight months after joining Udemy, highlighting her immediate and significant impact.

Personality Overview

Quality Focused

Demanding

Objective Thinker

They are less concerned about the product and more about its potential impact.  They respond better to strong and respectful interactions. They put a lot of effort into ensuring personal success.

Topics They Care About

AI in Learning
Her recent social media activity focuses on how AI is shaping the future of learning, employee training, and overall business outcomes.
B2B Marketing Strategies
She is an expert on this topic, teaching it as a guest lecturer at both CENP and ESPM, demonstrating a deep passion for the subject.
LATAM Sales Leadership
As the current Regional Director for LATAM at Udemy and a former leader at LinkedIn, she has extensive, award-winning experience leading high-performing teams across the region.

Media Appearances

Patricia has no verified media appearances

Work History

6-2025
Regional Director, Enterprise Sales LATAM at Udemy
9-2024
Teacher at Cenp - Fórum da Autorregulação do Mercado Publicitário
10-2023
Guest Lecturer at ESPM Escola Superior de Propaganda e Marketing
10-2023 - 5-2025
Sales Manager 3, New Business Acquisition Team, Marketing Solutions at LinkedIn
7-2022 - 10-2023
Sales Manager 2, Emerging & New Business Accounts, Marketing Solutions at LinkedIn

Education

9-2024 - 10-2025
Master of Business Administration - MBA from Pontifícia Universidade Católica do Rio Grande do Sul
2010 - 2010
Graduate from UNAR - Centro Universitário Dr. Edmundo Ulson

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Regional Director, Enterprise Sales LATAM at Udemy
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Patricia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • If convinced, they can reach decisions quite fast.
  • Can Patricia take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Patricia

Personality Compatibility


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