Patricia Zanardo

Critic
DISC Type : C

Regional Programmatic Media Lead at Performics

São Paulo, São Paulo, Brazil

Overview

Patricia has no verified overview

Personality Overview

Precise

Information Seeker

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Patricia has no verified topics they care about

Media Appearances

Patricia has no verified media appearances

Work History

7-2023
Regional Programmatic Media Lead at Performics
8-2021 - 7-2023
Client Services Director at Matterkind
7-2021 - 8-2021
Programmatic Media Director at Amnet Programmatic Experts for Dentsu Aegis Network
7-2018 - 7-2021
Programmatic Media Manager at Amnet Programmatic Experts for Dentsu Aegis Network
3-2017 - 7-2018
Programmatic Coordinator at Blinks

Education

8-2025 - 7-2026
Postgraduate Degree from FGV - Fundação Getulio Vargas
2010 - 2011
Mestrado from IED Madrid

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Regional Programmatic Media Lead at Performics
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Patricia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Patricia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Patricia

Personality Compatibility


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