Patricia Zanardo in

Patricia Zanardo

Critic · DISC type C
Regional Programmatic Media Lead at Performics
📍 São Paulo, São Paulo, Brazil

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
9 Years
Current Role
Regional Programmatic Media Lead
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Patricia shows up

Precise
Information Seeker
Objective Thinker

They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Priorities

Topics Patricia cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2023
Regional Programmatic Media Lead
Performics
8-2021 - 7-2023
Client Services Director
Matterkind
7-2021 - 8-2021
Programmatic Media Director
Amnet Programmatic Experts for Dentsu Aegis Network
7-2018 - 7-2021
Programmatic Media Manager
Amnet Programmatic Experts for Dentsu Aegis Network
3-2017 - 7-2018
Programmatic Coordinator
Blinks
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
8-2025 - 7-2026
Postgraduate Degree
FGV - Fundação Getulio Vargas
2010 - 2011
Mestrado
IED Madrid
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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