Patrick Russell

Critic
DISC Type : C

Search Director at TRUth Marketing & Media

Dallas, Texas, United States

Overview

Patrick has no verified overview

Personality Overview

Objective Thinker

Precise

Negotiator

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Patrick has no verified topics they care about

Media Appearances

Patrick has no verified media appearances

Work History

1-2024
Search Director at TRUth Marketing & Media
4-2020 - 1-2024
Associate Director, Paid Search at TRUth Marketing & Media
4-2018 - 4-2020
Learning And Development Specialist at Gannett | USA TODAY NETWORK
1-2016 - 4-2018
Media Manager at Music Audience Exchange
2-2015 - 1-2016
Campaign Consultant at ReachLocal

Education

2009 - 2013
Bachelor of Business Administration (BBA) from University of North Texas
2009 - 2010
Bachelor of Business Administration (BBA) from Belmont University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Search Director at TRUth Marketing & Media
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Patrick

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Patrick take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Patrick

Personality Compatibility


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