Patrick Sherlock

Balancer
DISC Type : S

Business Development Manager at Sister Bay Furniture Co.

Sussex, Wisconsin, United States

Overview

Patrick Sherlock is a Business Development Manager at Sister Bay Furniture Co. , where he leverages his background to serve the hospitality sector. He holds a Bachelor of Science from the University of Wisconsin-La Crosse and has progressed from an Account Manager role within the company.

His career originated in the golf industry, with roles as an Assistant Golf Professional and Golf Operations Intern. This passion continues through his interests in the PGA of America and his focus on partnering with country clubs and golf-related management companies like Troon.

Patrick successfully merged his professional expertise in golf with his business development role in the furniture industry.

Personality Overview

Formal Mannered

Diplomatic

Process-Oriented

They are willing to make long-term decisions.  They are courteous and respectful but practical. They like following the process even if it takes time to reach any conclusion.

Topics They Care About

Outdoor Hospitality
Focuses on revitalizing outdoor and patio spaces for country clubs and hospitality venues, enhancing member and guest experiences.
Strategic Partnerships
He frequently highlights successful collaborations with clients and partners, such as Concert Golf Partners, demonstrating a focus on building strong business relationships.
New Product Launches
Actively promotes new furniture lines, like the Lancaster Dining Chairs, by sharing promotional content from major industry events like the PGA Show.

Media Appearances

Patrick has no verified media appearances

Work History

1-2026
Business Development Manager at Sister Bay Furniture Co.
11-2022 - 2-2026
Account Manager at Sister Bay Furniture Co.
4-2021 - 11-2022
Assistant Golf Professional at The Club at Lac La Belle
1-2021 - 4-2021
Sales And Marketing Intern at The Prestwick Group
5-2020 - 11-2020
Golf Operations Intern at The Club at Lac La Belle

Education

2017 - 2021
Bachelor of Science - BS from University of Wisconsin-La Crosse

More Information

Social Presence :

Prographics :

Exp : 11 Location : Sussex, Wisconsin, United States Job Level : Middle Designation : Business Development Manager at Sister Bay Furniture Co.
URL has been copied!

Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Encourage them to invite other key stakeholders for discussions
  • Be personal and polite and slightly formal
  • Unless they are the decision maker, bring other stakeholders into the process early

DONT's

  • Don’t try to be overly social in the early interactions
  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Skip mentioning details that are confusing

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Patrick

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They can be some of the slowest decision makers.
  • Can Patrick take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Patrick

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.